"Wished by N people" is the number of different people who have added that product to a wishlist on Wishpicks. It's a live count of how many people want that item — not likes or hearts.
You'll see it as a small caption on a product, like "wished by 12 people". A higher number means more people have saved that exact product to their own lists.
Where you'll see it
Type what you're looking for in the Add Wish bar and each catalog product card can show "wished by N people". The same caption can appear on items in shared wishlists and collections.
On your own collections it can read a bit differently — for example wished by you if you're one of the people who added it, or wished by you and # others.
How the count works
It counts people, not clicks or likes. Each person is counted once for a product, no matter how many of their lists it's on. It isn't a like: search results and product cards have no like or heart. (A collection's pick cards do have a separate like button, but that's a different thing from this count.)
The count is per product, so people who saved it from different stores or offers are all counted together — and everyone counts equally, whether they're signed in or browsing as a guest.
It's hidden when there's nothing to show. If no one has wished a product yet, or the count can't be worked out right then, the caption just doesn't appear — it won't show "0".
The number moves. As people add or remove a product from their lists it goes up or down, and because the count is cached, a brand-new wish can take up to a couple of minutes to show up.
What it doesn't do
It's not a price or stock signal. "Wished by N people" says how many people want an item, not whether it's in stock or how much it costs. Prices and stock come from the store and can change — see "Are the products and prices on Wishpicks real?".
It doesn't sort search for you. There's no "sort by most popular" option in search yet. You can sort by Most relevant, Cheapest first, or Most expensive.
Seeing that lots of people want something doesn't mean you buy it here. Wishpicks is not a shop — every product links out to the store that sells it, and you buy there.